Are you a person or business providing any sort of service? Then I’m sure you know the value of a good relationship with your customers and clients. So, how do you create honest user engagement? How do you go about solving all your customers’ queries and problems, meanwhile connecting with them in a genuine manner?
One of the easiest ways to do that is by having a good FAQs page on your website, or by hosting regular AMA (Ask Me Anything) sessions.
For a business, it’s important to have an FAQ page on your website for various reasons — it saves you time by addressing the questions you’re asked most often, it allows customers to understand what exactly you do, it sets expectations, and, if you choose to do so, it can allow your customers to get an insight into your brand personality. There’s no reason why an FAQ page can’t also be quirky!
As an individual, an AMA is a great way to interact with your customers, fans, followers, or anyone who may be interested in what you do. It’s a great way to engage with the community and find out what they expect of you, or what they’re keen to see from you in terms of content.
It’s no secret that the best businesses are the ones that leverage small things like this to build relations with their customers or even potential customers. FAQs can also be a great way to show up in search engines, while also establishing you as a leader in your field.
AMAs, on the other hand, are a fantastic way to humanize the entire process — people can get to know the person behind the brand, which in turn makes them more likely to connect with the brand and subsequently become a loyal customer.
AMAs could put you in a tight spot.
All of these advantages are not without their own share of difficulties, however. Let’s look at FAQs. How does one create an effective FAQ page to answer all About Us questions? How do you begin? What does a good FAQ page look like? How do you go about designing it?
The key is to analyze the most frequently asked questions coming from your users or customers — understanding whether the question is likely to be one that many people will ask is the first step. Combine additional interesting, common questions put forth by users, and assess whether other people could face similar issues.
Your next step is to answer these questions as clearly and concisely as possible, keeping in mind your brand’s personality and tone. The trick is to be convincing without being boring.
Now, let’s look at AMAs. With the growing popularity of the Reddit community, AMAs are now hugely valuable. Even Obama did one! It’s a way for anyone with any degree of expertise to come forward and explain things about themselves or their industry. For an influencer or a person looking to enhance their personal brand, it’s a great way to connect with a wide audience. Basically, when it comes down to effective end-user engagement strategies, AMAs hit the nail on the head.
Although it’s not difficult to schedule an AMA, there are certain things to keep in mind while participating in one. The internet can be a tricky place, and saying, “Ask me anything” opens you up to, well, anything. It’s vital to remain calm and composed while answering personal questions — these are the questions people are keen to get answers to.
While you may want to promote your brand, it’s important to respond evenly to all questions directed at you, without getting frazzled.
Although it seems like FAQs and AMAs might be more trouble than they’re worth. While it’s true that they’re time-consuming processes, the benefits definitely outweigh the effort which is why they are considered among the best user engagement practices.
But what if there was an easier way? What if there was a way to automate your FAQs, or set up a simple chat-based interface to conduct an AMA? What if you could respond to tweets automatically, or even automate your Tumblr asks if you wished? And what if you could do all of this in one place? Your very own chat bot.
With the rising popularity of personal chat bots, it’s now easier than ever to automate your entire FAQ list, in an extremely simple way. A chat bot also has numerous other advantages over traditional FAQs and AMAs.
- Chat bots allow you to directly communicate with your fans and customers. They no longer have to go to your website and search for a relevant question — all they have to do is ask your bot.
- You don’t need to rely on external sites to host AMAs. With a bot, anyone can come ask “you” a question at any time. You don’t have to sit online to be able to answer them.
- Another big advantage of having a chat bot is the ability to see, in real time, what your audiences want to know. You can then choose to answer them immediately or at a later time.
- A chat bot can and will learn and grow with you, all you have to do is give it the information and it does your work for you.Ok, you say, that’s great — but how do you get a chat bot if you don’t know or don’t want to go through hours of coding?This is where a personal chatbot — online identity — platform makes your life that much simpler. Simply sign up, create a bot, and talk to it to train it. It’s like chatting with a friend, and your customers and fans will feel like they’re chatting with a friend too — you! Let a chat bot be your auto-responder, create your own chatbot and see what a difference it can make to your FAQs.