Chatbots: Best Engagement Tool for Business Websites
Updated on: November 26, 2020
In a sea of authority brands, how do you build genuine, lasting relationships with your followers and customers?
How does one maintain a consistent online presence, streamline content that will resonate, put social media strategies in place and have simultaneous one-on-one conversations with existing and potential customers?
4 reasons why businesses should get chatbots
Unsurprisingly, when it comes to being the black sheep and standing out, getting your voice heard, engaging with customers and followers — chat bots work like a charm.
By definition, chat bots are smart, automated digital avatars that are capable of mimicking human-like conversations, learns by talking to you and represent you to the world 24/7.
Use a Chat Bot to Save Time
As William Penn put it, "Time is what we want more, but what we use worst." No one understand that better than chat bots.
As a website owner, you’re bound to receive countless similar questions and requests on a daily basis. Not to mention, posting regularly, posting uniquely, responding to every loyal follower, and maintaining a brand voice can be real taxing.
What if there was a way to get someone else to do your dirty hard work? Wouldn’t be amazing to have someone take care of all your online efforts as you on your behalf?
Chat bots in this scenario are as efficient and useful as you train them to be. Think of them as a Jarvis to your Tony Stark, only better.
Imagine those pending posts, unanswered comments and messages, 100th request for a sneak peek into your lifestyle, etc. Now imagine all of those pending tasks disappearing into thin air —all thanks to your very own trained AI chat bot.
Powerful Content Sharing Platform
By default, chatbots support short, concise messages which are easier to both read and write. As a busines person who needs to write and market content, bots provide what is by far one of the most — in a conversation.
Gone are the days of conventional blogging and subscriber newsletters, bots are revolutionizing how we digest information. With chatbots comes the power to tailor what you show to which visitor based on their preferences.
A bot can always ask a customer what exactly they are looking for, what they like, what they don't like and show them relevant information. Any day better than leading them to a bunch of landing pages, won't you agree? Chatbots offer much better customer service on your website.
Creating engaging content and leaving a lasting impression on audiences is that much easier and harder. Harder because there are a zillion webpages, blogs and vlogs out there that are trying to target the same audience that you are. Easier because chat bots. early adopters have jumped on the chatbot bandwagon, bots are still fresh, dynamic and is a powerful away of sticking in the minds of audiences.
Conversations to boost engagement (and revenue)
This decade might have seen the way we converse with each other change rapidly, what with Whatsapp, Facebook Messenger bots, iMessage and SnapChat taking over every handheld device. Conversations have come to form the crux of every customer-engagement goal.
It goes without saying, engaging followers, networking with fellow bloggers and building relations with brands lies at the heart of every successful marketing strategy.
Fortunately for us, conversational UI takes brand marketing to another level by personalizing the whole process.
Conversations are known to work better than any video, blog post, rich media ad or friendly tweet. They are bound to make your fans feel they know you better.
Begin by teaching your AI chatbot to talk like you, give it your tone and style of conversation. Focus on being of help to your customers and you should be good to go.
Unified 24/7 presence
Although every bsuiness strives for an ubiquitous presence on the internet, given the number of platforms achieving this might be downright absurd.
From Instagram and Facebook, to Twitter and LinkedIn, maintaining a digital identity everywhere and engaging with every loyal customer is a cumbersome task. Needless to say, chatbots emerge as the go-to-guy here.
From including all marketing channels under one roof, your bot is there for your customers at all times — even if you’re not. What this means is that you no longer need to login to countless platforms and tools to check what’s going on with your online identity, nor do you have to share your content on all targeted channels.
AI Chatbots allow businesses, websites and brands to connect with their audiences beyond mere clicks and impressions. While there exist a multitude of bot frameworks like Telegram and Kik, in case coding is not your cup of tea hover over to a platform like ours. Go ahead, create your business chatbot and transform your online efforts.